Branding

Branding. It's more than just a buzz word. When done properly, your brand:
  • differentiates you from the competition
  • adds value to your product or service
  • creates loyalty
  • boosts employee morale


As part of a comprehensive marketing plan, we can help build and identify your unique brand through our proprietary branding discovery process.



Research

An important part of our job is to gather as much information as possible to assist us in making the best marketing decisions for your company. This may include gathering industry data, competitive information, surveying customers and non-customers, talking with employees, and visiting your stores, offices or factory.

Because you are immersed in your company's culture, it may not be possible
to give us all of the objective information we require. So, please forgive us if we go ahead and do a little digging of our own.

It's not particularly glamorous, but this "in the trenches" type of work and thinking usually pays enormous dividends in the development of your marketing plan.


© 2006 Soter Associates Inc.